Welcome to StageOne Custom Sportswear

Our roots began in 1989–LeMond beating Fignon by eight seconds in the Tour de France.

The sport of cycling seemed to have risen to new heights in awareness and technology. Our powerful and innovative kit design concepts took hold in the 90’s. At the time European manufacturing began pressing the importance of aerodynamics and the advantages of technically advanced fabrics and form-fit. All of this groundwork has brought us to where we are today–a leader in both fashion and function in the custom cycling apparel business.

We’ve fused the classic cycling traditions of Europe with the cutting edge and pioneering spirit of America’s left coast.

Notorious for setting the pace and defying expectations, we believe in altering the landscape of the current custom cycling apparel business and then shattering the very standards we set. More than a strategy, it’s an art form.

Our clean contemporary design is merged with the finest, technologically-advanced fabrics and pads available on the market. The products you’ll wear are handcrafted in our European manufacturing facilities based in the heart of the cycling world, the Netherlands.

StageOne wields over twenty-five years of experience designing and producing custom cycling apparel for teams and clubs throughout Europe, the U.S. and Canada. The result is a superior product, boasting advanced technologies and unparalleled WorldTour caliber design and production.

Whether it’s your first Grand Fondo, or another trip to the podium – StageOne products meet your evolving needs and discriminating standards – no matter what stage you’re in. The result is our guarantee of continually advancing quality products and head-turning design.

StageOne Custom Sportswear. The Art of Cycling Apparel.